Initiative focused on circularity and sustainability in existing production and commercial processes, emphasizing maximizing the value of this circularity, and ensuring that it is perceived and valued by the end user. Launched in 2018 promoted by Tirme, a concessionary company in charge of waste management on the island of Mallorca, and which has led to an effective, real and measurable implementation of the application of the circular economy to the consumption of vegetables in hotels in Mallorca.